The first PR agency
in Uzbekistan market

On December 1, 2020, the Environmental Protection Week #EU4Environment started. The agency's mission was to highlight EU projects and draw attention to environmental issues. The PR campaign was conducted on 2 channels:
1. The media, through exclusive materials, revealed the objectives and essence of the EU's environmental initiatives in Uzbekistan and Central Asia;
2. Bloggers and influencers shared eco-life hacks and encouraged their audiences to use them.
The multi-channel approach provided extensive coverage of the #EU4Environment Week.

First online presentation: entering the market in a pandemic period. The goal of Pre-PR was to warm up the market, so we worked closely with journalists and bloggers. Thanks to the original invitation and the intrigue, we managed to achieve high rates of engagement and attendance at the online presentation, and during the Q&A session, all of the invited got the most complete picture of the product. Even in limited conditions, everything with a human touch!

We are pleased to be providing PR assistance to Buka – and international sportswear brand – for years. The brand bought the broadcast of the fight night of Murodjon Akhmadaliev against Daniel Roman from the streaming service DAZN (UK) and granted the rights to Sport TV (NTRC). As a result of the fight, Murodjon Akhmadaliev made history as the first united world champion in professional boxing from Uzbekistan. We thank the Uzbek media for their lively response to the news.

Our team provided PR services to enter the market of a new company created by the largest developers of Uzbekistan (Murad Buildings) and Kazakhstan (BI Group). A brilliant presentation of the NRG brand attracted media representatives, bloggers and influencers. The event was remembered by a lively press conference and a number of exclusive interviews that provided the fullest coverage of the event.

The Maslov PR Tashkent team assisted SamAvto in organizing a week-long press tour to Japan. Media representatives and bloggers visited the Isuzu factory and talked with the top management of the brand. In addition, the tour participants were able to cheer for a team from Uzbekistan at the Isuzu I-1 Grand-Prix International Technical Competition and take hundreds of photos at the Tokyo Motor Show, the world's largest automobile exhibition.

Our team assisted in the opening of the first specialized preschool institution with a rehabilitation center – "Imkon". Together with the press office of the Ministry of Preschool Education, we organized a press tour for Tashkent journalists to Nukus. Now children with special needs, who spent most of their lives in four walls, will be able to access preschool education and rehabilitation procedures.

We developed a creative invitation of Tashkent influencers to the awarding ceremony of the Me’mor // 2019 Open competition. The figurine in the shape of a hand of each of the opinion leaders made of KNAUF plaster symbolizes their contribution and indifference to the architecture of the city. It is also intended to be a reminder of the competition, which was held for the first time in 2019.

Freedom Finance Road Show was kilometers of roads, meetings with journalists in different cities of the republic and educational lectures on the possibilities of the stock market of Uzbekistan. We would like to note a busy schedule, an abundance of useful information and a lively response from regional and Tashkent media about the first SPO in the history of Uzbekistan.

We provided media support for the opening of "Five" – a new gastronomic project. It combines 7 restaurants and 1 coffee shop, offering the lovers of delicious food the opportunity to try something new. There are restaurants of Mexican, English, Italian, American, Lebanese and Pan-Asian cuisines on one court.

In August, we traditionally provide PR support to the large-scale celebration of the Builder's Day by KNAUF. Events are held in 12 cities of Uzbekistan and are always distinguished by their creative approach. We have already seen live pictures of Bobur Ismailov, live photo zones, a giant jenga, a creative maze and a dance in the air. Thanks to the support of media partners, the holiday receives wide coverage throughout the republic.

We assisted in organizing gala presentation of the first ISUZU D-Max pickup truck made in Uzbekistan. Samarkand Automobile Plant is a long-time client of our agency, and we are pleased to once again provide it with PR support and together implement such a large-scale project.

Our agency assisted in the official opening of the first store of the world’s largest ice cream chain – Baskin Robbins. Before the ribbon cutting ceremony, our team organized a press conference for media representatives and bloggers. During the invitation of the guests, Baskin Robbins ice cream was handed to everyone along with the invitation, so our bloggers and journalists were the first in the country to taste the famous delicacy.

An international conference on "The future of the world of labor: initiatives to ensure decent employment on the eve of the 100th anniversary of the International Labor Organization" was held in Tashkent. As part of the event, Guy Ryder, the Director General of the International Labor Organization, visited Uzbekistan for the first time. During the conference, there was organized an online broadcast for leading television channels, a series of press briefings and a recording of exclusive interviews.

In July 2018, the first city festival Chilla Fest, organized by the city hokimiyat and the Public Council, was held in the Tashkent. Five parks of Tashkent at once became the centers of festivities. Our agency involved the largest news and entertainment sites of Uzbekistan as media partners. This ensured wide coverage and high attendance of the event. We are always happy to be a part of important events for the city!

There was a grand presentation of Sanoatqurilishbank rebranding. The format of the press breakfast allowed journalists and opinion leaders to get acquainted with the new visual concept and development strategy of the bank in a pleasant and friendly atmosphere. As part of pre-PR, we prepared personal invitations with a unique “twist” for each guest. The result was a wide coverage in social networks and a positive, emotional response from the invitees.

Concordia Dentistry innovative orthodontics clinic celebrated its first year in Uzbekistan. We organized a meeting between Marisa Gržibovskis, one of the leading Baltic orthodontists, curator of the Tashkent clinic, with the author of the glossy magazine – The Mag, to whom the doctor gave an exclusive interview and spoke about the features of treatment with the Invisalign system. Guests shared with the journalists about their impressions of the innovative Invisalign technique.